Our Mission

IDC Insurance is the leader in the direct distribution of life, living benefits, health, travel and group insurance products. We simplify online quote comparison and help Canadian families, business owners and solopreneurs find the best rates for the right coverage.

IDC Insurance’s mission is to help Canadians get the insurance they need at the best possible rates given their unique requirements and health history by working closely with licensed insurance experts and underwriters at major insurance companies.

The Founder’s Story

In 2002, Russ Smart, the company’s founder, was referred to a lady who had her home foreclosed because the bank did not pay out on their mortgage insurance. Russ wanted to get the message out to as many people as possible and turned to the best information portal he could find, the Internet. As a result, he pioneered proper life insurance sales over the Internet. He established a network of experienced insurance advisors with over 300 years of combined experience to accomplish this. Our expert advisors can answer just about any question that might arise and know where to get the answer if they don’t. Today, IDC Insurance continues to be a leader in the marketplace. Our advisors are licensed to sell life, health, travel and mortgage insurance products to individuals, families and businesses across Canada.

Over the past fifteen years we have sold well over $2 billion in life insurance coverage to over 12,000 clients. We know that it usually takes time to feel comfortable working with someone you have not met. We pride ourselves in taking the time to get to know you, your individual situation, and your family so that we can help you decide on what amount and type of insurance is best for you and your budget.

Over the years, we have established unique and lasting relationships with all the companies who support our pioneering non-face-to-face (meaning no advisors will visit) business model. These companies recognize our dedication to quality of service and have offered us special consideration due to our outstanding history of service with no client complaints. Our team of well-trained and trusted insurance professionals will save you time and money. We are only a phone call or email away from helping you make important decisions about your insurance needs or changes to your policy, and of course, we will be there to assist you at claim time.

Our Business Principles

  • Be open to a conversation that could include new approaches based on our experience.
  • Fully disclose all the information we need. We ask the questions many others do not to ensure we understand the need, which leads to a better and eternal plan.
  • Seriously consider our recommendations. When we take the extra time to “make it right the first time,” clients invariably accept our recommendations, as they seem the right thing to do.
  • Do business with us on the ideas, products and services we have drawn to your attention.

How We Get Paid

  • The companies pay sales and service commissions where we place your insurance.
  • We do not represent any specific company, and we do not charge any fees for our services.
  • Our most valuable satisfaction is your endorsement in the form of a referral.
  • Over the years, we have grown as a company due to continuing client referrals and repeat business.
  • We look forward to being of service to you, always.

© 2003-2022 INSURANCEDIRECTCANADA.ca or .com, an Internet brand and property of I.D.C. Insurance Direct Canada Inc. All rights reserved. Last updated March 2022.

All product names, trademarks, and trade names are the property of their respective owners. The Insurance Council (BC, AB, SK, MB), Financial Services Commission (ON), Chambre de la Sécurité Financière (QC), The Superintendent of Insurance (NB, NL, PE, NS) are the provincial and federal authorities that regulate, supervise and enforce standards for life insurance professionals.

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